Precor signs trio of partnership deals to expand range

Fitness equipment giant, Precor, has signed three partnership deals as it looks to expand and refresh its product offering. The company has selected BeaverFit, one of the world’s largest suppliers of fitness equipment to US and NATO militaries, to design and manufacture a new functional training line. The partnership introduces more than 10 product options to Precor’s catalogue, designed to create purpose-built zones for functional exercises.

Commenting on the collaboration with Beaverfit, Adam Hubbard, Precor’s director of product and marketing, said: “BeaverFit’s extensive experience in developing purpose-built, functional training equipment that withstands the toughest environments, combined with their expertise in premium design and manufacturing, made them a perfect fit for Precor.

“They have been exceptional partners throughout the development process, and we are excited to introduce these new products to our customers this spring.”

Separately, Precor has entered into a partnership with Glutebuilder to introduce an all-new line of patent-pending glute training products. The collaboration combines the motion design of Arturo García López, Founder, and CEO of Glutebuilder, with Precor’s design engineering and manufacturing.

Launching in 2024, the Precor Glutebuilder Line features six products specifically tailored for glute training. Arturo García López is the principal inventor and designer of the products and Precor is the exclusive global distributor.

Dustin Grosz, CEO of Precor, said: “We’re delighted to partner with this esteemed brand and leverage Arturo’s groundbreaking developments.”

Thirdly, Precor has also strengthened its existing partnership with fitness technology and corporate health innovation specialist, Egym. The deal will see Egym integrate its tech with Precor’s third generation of connected consoles.