Funxtion and EGYM expand strategic partnership on AI-diven fitness

Digital fitness content platform, Funxtion, and fitness tech giant, EGYM, are expanding their partnership to deliver hyper-personalised workouts.

The collaboration combines Funxtion’s in-club FX POD with EGYM’s open ecosystem, integrating personalised and smart workout experiences in gyms.

The EGYM Genius ecosystem – an AI-driven system designed to make gym environments more intelligent and efficient – create hyper-personalised training plans that adapt to users’ goals, fitness levels (BioAge), and available equipment. This means gym-goers can access tailored workouts, receive on-screen guidance, and track their progress through EGYM’s advanced RFID technology.

The two signed their first partnership in April 2023, which saw Funxtion’s content integrated into EGYM’s Trainer and Member Apps.

By focusing on a “better together” approach, Funxtion and EGYM now plan to collaborate further and work with some of the world’s largest fitness operators, including Fitness First, World Gym, The Gym Group and leading YMCAs.

Philipp Roesch-Schlanderer, CEO, EGYM explains: “Our partnership with Funxtion aligns perfectly with our vision to make the gym experience more connected, efficient and effective. Integrating Funxtion’s content with our Member and Trainer Apps not only unlock more business opportunities for our enterprise customers but also elevate our end-user experience.

“By incorporating Funxtion’s high-quality content into our EGYM Genius ecosystem, we are able to offer hyper-personalised training experiences, incorporating all aspects of the training space, that adapt to each individual. This collaboration strengthens our commitment to optimising technology’s potential, providing clients with the tools they need to deliver unparalleled, person-centred, training environments.”