Keepme secures partnership deal with Empowered Brands

Customer engagement platform, Keepme, has secured a strategic partnership with fitness franchise specialist, Empowered Brands.

The deal will see Empowered Brands integrate Keepme’s data-driven solutions, with the aim of optimising acquisition strategies and elevating member experiences across its fitness clubs.

Empowered Brands’s portfolio includes énergie Fitness – with more than 80 franchised clubs globally – and UBX, a rapidly expanding boxing and strength training provider with around 80 locations across Australia, New Zealand and Singapore.

Through its platform, Keepme will offer Empowered Brands’ énergie-branded clubs AI-driven insights, hyper-personalized prospect engagement strategies and operational efficiencies. By tapping into Keepme’s analytics, the clubs will be able to gain a better understanding of member behaviours andpreferences, enabling the creation of more customised engagement plans.

Abbey Little, Empowered Brand’s Head of Consumer Marketing, said: “At énergie Fitness, we are always striving to provide the best experience and tools for our franchisees and their teams.

“This new partnership will allow our network of énergie Fitness franchisees to streamline the operations of their business, automate and enhance the efficiency and volume of sales performance and deliver an even more personalized fitness journey for each and every member.”

Ian Mullane, CEO and Founder of Keepme, added: “Our mission is to drive the adoption of new technologies within the UK fitness industry. With our data-driven solutions integrated into Empowered Brands’ ecosystem, we are confident that we can help drive acquisition for the 70+ UK based énergie clubs, helping them to thrive in today’s competitive market.”