Leisure DB launches two new gym insight reports

Fitness data and insight specialist, Leisure DB, has launched two new entry-level reports for gym operators.

The new Membership Hotspot Report has been designed to offer gym, club and studio operators a detailed understanding of where their members are travelling from, allowing marketing to be focused on areas of maximum return.

Alongside it, the new Membership Hotspot Profile Report builds on the Membership Hotspot data, showing not only where members are but – using Experian’s Mosaic profiling system – also who they are. The new launches are part of Leisure DB’s strategy to make its services more accessible.

“Most operators believe they have members coming from a much larger area than is the case, at least in any significant numbers,” says Natalie Gibson, key accounts and insight manager for Leisure DB. “The new Membership Hotspot Report provides absolute clarity on where members live and how far they travel to reach the gym – a vital first step in fine-tuning marketing strategies and achieving maximum bang for every buck invested.

“Armed with this knowledge, operators can create marketing campaigns that say the right things to the right people at the right time, attracting more customers who look like their existing loyal members.”

Alongside the two new reports is an expanded Latent Demand Report, which now comes with a Mosaic map and age report as standard.

“Leisure DB’s Latent Demand Reports have always offered the most accurate possible forecast of demand, predicting how many more members a gym can attract, broken down by Mosaic type for precise targeting,” says Gibson.

“Including a Mosaic map and age report as standard was something we really wanted to do, empowering operators to act on their forecasts with real precision.”