Snap Fitness launches Snap App 2.0 to enhance omnichannel experience

Franchised health club operator, Snap Fitness, has upgraded its free Snap App in a move designed to enhance members’ omnichannel fitness experience. Snap Fitness has more than 90 franchised gyms across the UK and Ireland and the app has been designed to help members reach their goals wherever they are. Through the app, users receive a personalised journey of on-demand workouts and programmes based on their preferences, lifestyle and individual targets.

With a refreshed user interface (UI) and user experience (UX) design, Snap App 2.0 features several improvements to the platform. These include improved navigation and a reorganisation of content, offering users a more intuitive experience.

The on-demand video player experience has been enhanced with subtitles, casting, and automatic workout completion. Content tracking has also been added, with users now being able to “add” their favourite videos, allowing them to find them later. A full history of previously viewed content can also be viewed.

In addition to its sleek new look and feel, Snap App 2.0 introduces an advanced personal training feature. The tool empowers PTs to create and deliver custom workout programmes directly to members through the app.

Snap Fitness is one of the brands owned and operated by global fitness group, Lift Brands.

Rose Minar, Chief Marketing and Experience Officer for Lift Brands, said: “We launched Snap App in 2021 to provide our members with a customised digital fitness experience based on personalised goals. This upgrade will build on the app’s huge success by further enhancing the user experience and by adding elements we know members will appreciate.

“Snap Fitness launched as an industry innovator in 2003 and Snap App is an example of how we lead from the front and shape the market landscape.”