Study Active acquires Premier Global rights and brand

Fitness education provider, Study Active, has acquired the name Premier Global and select Premier Global branding assets from Assessment Technologies Institute LLC, part of US-based Ascend Learning.

Premier Global was a company which specialised in fitness and physical activity education, but ceased trading in 2022.

Study Active is a leading provider of personal training and gym instructor qualifications in the UK and won the prestigious ukactive Education Provider of the Year award 2023. Study Active’s acquisition of the Premier Global name and select branding assets includes the logos, class 41 trademarks, copyright, web domain, and associated goodwill.

According to James Luscombe, Managing Director of Study Active, the Premier Global brand has “always represented the gold standard in education within the fitness sector”. He added that Study Active’s acquisition of the brand marks a “significant development” in the fitness education landscape. “We are thrilled to announce our acquisition of the Premier Global name and select branding assets,” Luscombe said.

“The Premier Global brand name has long been a trailblazer in the field of fitness education, and we are honoured to carry forward its legacy. This acquisition underscores our dedication to providing world-class education and training to our students both today and in the future.

“The acquisition means our learners can take comfort from associating with an instantly recognisable brand name while enjoying the advantages of Study Active’s modern approach to fitness education. Our goal is to empower fitness professionals with the knowledge, skills, and resources they need to excel in their careers.”

The move has been welcomed by the industry. Tara Dillon, CEO of CIMSPA, said: “We’re pleased to learn of Study Active’s acquisition of the Premier Global brand name and select branding assets.”