GymNation appoints Rory McEntee as CMO

Middle East-based fitness brand, GymNation, has appointed Rory McEntee, the former Brand and Marketing Director of Gymbox in London, as its new Chief Marketing Officer (CMO).

With a wealth of experience in the fitness industry, McEntee has been brought in to elevate GymNation’s growth and further solidify its position as one of the leading fitness operators in the region.

While at Gymbox, McEntee played a pivotal role in shaping the brand’s identity, driving its marketing strategies, and overseeing campaigns that resonated with gym-goers across various markets. Known for creating the most talked about campaigns and stunts in the UK, McEntee helped elevate Gymbox’s profile in the competitive fitness sector.

At GymNation, McEntee will lead the brand’s marketing initiatives and strategic communications, focusing on creative, disruptive and brand-led work to support GymNation’s expansion across the Gulf Cooperation Council (GCC) region – Bahrain, Kuwait, Oman,Qatar, Saudi Arabia and the United Arab Emirates. McEntee will work closely with the GymNation leadership team to implement brand and marketing strategies aimed at attracting and retaining a broader fitness community. His appointment will also see Ant Martland, Founder and CCO, transition to a broader commercial role, focused on driving GymNation’s continued growth across the region.

“We are thrilled to welcome Rory to the GymNation team,” said Loren Holland, Founder & CEO of GymNation.