Bigwave and GGFit to develop HealthSeekers brand

Bigwave Marketing has announced a partnership with GGFit to lead the branding and marketing development of HealthSeekers, a coaching-led approach designed to help leisure operators and health clubs engage people who want to live healthier lives but do not identify with traditional gym models. HealthSeekers focuses on inclusive entry points to health, such as HealthChecks, simple measures, and coaching conversations that support confidence, everyday behaviours, and sustainable lifestyle change.