Cameron Saunders appointed CEO of ukactive

ukactive has appointed Cameron Saunders as its new CEO. Saunders, who will join the organisation in April, has a vast amount of experience in the world of TV and film, having held senior roles at Century Fox UK, Sky, Paramount and Channel 4.

As Managing Director of 20th Century Fox UK, he built a high-performance culture and led the organisation’s commercial growth. He has also held senior positions at Showmax Africa and advertising agency Engine.

Saunders also served on the Board of Cinema First, the UK’s trade body for the film industry, where he played a lead role aligning rival cinema operators and film studios around shared priorities, convening senior leaders through structured roundtables, and translating discussion into tangible outcomes.

Alongside his commercial career, Saunders served as Chair of The Film & TV Charity, where he led industry-wide action on mental health and wellbeing – commissioning landmark research into workforce mental health, building cross-industry coalitions around shared standards, and demonstrating that a diverse sector can come together to be a powerful force for the wellbeing of the people it employs.

David Stalker, Chair of ukactive, said: “Cameron’s leadership record and his experience bringing an industry together will help us to build on our work to improve our services and grow our sector’s impact. Cameron joins ukactive at an important time for our sector’s future and I look forward to working with him and our members to capitalise on the clear opportunities we have to get more people active across the UK.”