EHFF 2026: Growth returns as sector faces opportunities

WellNation attended the 13th European Health & Fitness Forum (EHFF) in Cologne earlier this month. With 585 senior leaders from 44 countries in attendance, the event set the strategic agenda for the industry ahead of FIBO 2026. Hosted by EuropeActive in partnership with FIBO, the forum focused on the sector’s continued growth.

A central feature of the programme was the presentation of the European Health & Fitness Market Report, which confirmed strong momentum across the European market. The number of clubs rose to nearly 66,000, which led to revenues increasing to €39.1bn.

The report shows that growth has returned and investor confidence remains strong. The message from Cologne is clear: the opportunity is significant, but so is the responsibility to deliver on it.