James Smith joins YPT as Group Business Development Director

Personal training management company, YOUR Personal Training (YPT), has appointed James Smith as its new Group Business Development Director, as the business strengthens its senior leadership team.

Smith joins from Speedflex, where he served as Director of Sales, leading national sales strategy and supporting the brand’s growth across both new and existing operator partnerships. With over 15 years of experience in the health and fitness sector, he brings a strong track record in commercial leadership, revenue generation and multi-site performance management, experience that closely aligns with YPT’s enterprise growth ambitions.

In his new role, Smith will lead group-wide business development strategy, with responsibility for identifying new market opportunities, strengthening strategic operator partnerships and driving revenue growth.