Elevate 2024

Elevate, the UK’s largest tradeshow for 󹀼tness, sports performance and physical activity will be held for the seventh time this year

Launched in 2016, Elevate was designed to act as a catalyst for uniting the physical activity, fitness, and sports therapy sectors. The idea was to bring both decision makers and suppliers from the different areas into a single space. “We describe Elevate as an arena of opportunity, showcasing ideas, technology, and innovation from leading suppliers and thought leaders under one roof,” says Lucy Findlay-Beale, event director. “Within the industry, there’s a notable surge in collaboration, education, and standards. We are particularly seeing this geared towards health, reflecting a concerted effort to support the health agenda.

“This dynamic shift underscores a commitment to holistic wellbeing and collective progress. The connected approach of the sector shows its strength and deeper understanding of its importance and power.”

Educational excellence

In addition to the large exhibition floor, which will this year showcase more than 200 product and service providers, Elevate features a wide-ranging educational programme. For 2024, the programme will be delivered across four different “theatres”.

l DEBATE Called the Thought Leaders Conference in previous years, Debate is the hub for tackling the industry’s most pressing topics. Sponsored by Myzone, the stage will host the keynote session featuring David Stalker, president of EuropeActive; Huw Edwards, CEO of ukactive; and Tara Dillon, CEO of CIMSPA. It will also host the leading discussions on Women in Sport, the future of leadership, the pivot to health, the relationship between physical activity and obesity, mental health, and sustainability.

l GENERATE Previously known as The Business of Physical Activity, Generate focuses on the business side of fitness. Dive into retention strategies, AI integration, social media best practices, technology utilisation, staff recruitment and upskilling, and how to use your data and modernise your facility.

l COLLABORATE Formerly Activating the Nation, Collaborate – sponsored by Life Fitness – emphasises community engagement and health promotion. Topics include the use of gamification, the importance of inclusive language, integrating fitness into healthcare, supporting those with long-term health conditions, and mental health advocacy.

l ACCELERATE Accelerate focuses on optimising personal performance and wellbeing. Through the programme, delegates will be able to learn about topics such as long-term behaviour change, sleep optimisation and menopause.

In addition to the four Elevate-created theatres, there are a number of standalone theatres offering more than 10 streams of content – and all are free to attend. The partner theatres will feature Kidztivity, bringing engaging content to support children and young people in being active. Active Aquatics, presented by RLSS, Swim England, and STA, will dive into aquatic fitness. Third Space will host bespoke training for PTs and PT businesses, sharing insights from the best in the UK and Heart Centred Business is back to help businesses increase revenues and smart marketing.

Technogym returns with its education space, showcasing innovation, data, and the latest wellbeing trends. 2024 will introduce Quoox education, allowing attendees to explore its software and solutions and join discussions on key themes and client challenges.

Include Summit

New for 2024 Elevate is its strategic partnership with the Include Summit, the conference committed to promoting equity, diversity, and inclusion (EDI) in sport. Through the collaboration, Elevate will integrate four exclusive sessions curated by Include Summit into its educational offerings, with each session specifically focusing on EDI topics. Elevate is thrilled to join forces with Include Summit to enrich its educational content and provide valuable insights into EDI practices across its sectors.

[www.elevatearena.com](https://www.elevatearena.com/)

HIGHLIGHTED SPEAKERS

l Adam Blaze – CEO, Activity Alliance l Ali Jawad – Paralympic powerlifter l Baz Moffat – CEO, The Well HQ l Catherine Fermer – Operations Director, The Gym Group l Dr Davina Deniszczyc – Charity and Medical Director, Nuffi eld Health l Duncan Kerr – CEO, Wave Active l Eve Sukhnandan – Global Chief People Officer, PureGym l Guy Griffiths – Director, GG Fit l John Oxley – CEO, Life Leisure l Katherine Knight – Director, Intelligent Health l Martyn Oakey – Head of Fitness, Everlast l Michelle Dand – Product and Programme Manager, David Lloyd l Oliver Patrick – Co-Founder, Future Practice l Sarah Roberts – Head of Fitness, Places for People Leisure l Sarah Watts – CEO, Alliance Leisure l Tanya Martin – Head of Insight & Innovation, Women in Sport

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