iCareiMove expands Move More healthy ageing programme

iCareiMove plans to make its Move More programme, which it currently operates across Cornwall and the Scilly Isles, a nationwide initiative.

Developed by iCareiMove – and operated in partnership with Cornwall Council – Move More has been designed to mitigate the risk of falls among individuals aged 65 and above, promoting healthy ageing and independence.

With funding support from the Cornwall Council Public Health Department, the programme offers a range of free activities tailored to enhance balance, strength, and overall well-being. These include community-based classes, digital sessions and functional fitness MOT events, providing participants with comprehensive fall prevention strategies.

The initiative is designed to both reduce the burden on healthcare services and foster a culture of proactive healthy ageing. Nationally, hip fractures alone account for 1.8 million hospital bed days and £1.1 billion in hospital costs annually, excluding social care expenses. According to the World Health Organisation, approximately 28-35% of people aged 65 and over experience falls each year.

“Maintaining mobility and strength is crucial for older adults,” said Helen Tite, founder of iCareiMove.