Wellness Hubs breaking down barriers to physical activity

Astudy on the impact of a Wellness Hub in one of the most deprived areas in North East Lincolnshire has shown how it has helped tackle health inequalities among those who don’t typically engage with conventional fitness facilities. Those benefiting from the exercise hub at Grimsby Health and Wellbeing Centre include older adults, those on low incomes and people with long term health conditions. Max Associates and 4Global were commissioned to assess the social return of the Wellness Hub – whose inclusive fitness solutions include power-assisted machines supplied by Innerva – and provide a holistic review of the community impact.

The study found that by meeting the needs of those who are under-represented in traditional leisure facilities, the Wellness Hub has generated exceptional social value for the community, earning a place in the top 10 per cent of facilities when compared to sector-wide benchmarks across the UK.

It also shows how much users value the hub, which is operated by charitable trust Lincs Inspire, with many travelling past leisure facilities closer to their homes to use the specialist power-assisted equipment. Developed in partnership with Experian in 2015,

4Global’s Social Value Calculator (SVC) gives leisure operators, local authorities, national funding bodies and industry stakeholders a means of measuring and evidencing the social value created from investment in sport and physical activity. The tool makes these monetary figures consistent and relative across the sector, thereby allowing benchmarking. The SVC is part of the Datahub project, which is the largest repository for sport and leisure data in the UK.

According to the DataHub study, the Wellness Hub in Grimsby has positively impacted the lives of people living with a range of conditions including CHD stroke, breast cancer, colon cancer, Type 2 diabetes, dementia, depression, hip fractures and back pain. In addition, regular Wellness Hub users have reduced their visits to the GP.

As a country, England has some wide health inequalities with healthy life expectancy varying by up to 17 years depending on where people live, with those in some parts of the country twice as likely to have a disability or health condition than people living elsewhere.

The health of people in North East Lincolnshire is generally worse than the England average with three quarters of adults classified as overweight or obese and just 56 per cent of adults reaching the required levels of physical activity. Mortality rates from preventable diseases for people aged under 75 are also higher than the national average.

The research shows the hub is meeting its ambitions to engage older people, with 46 per cent of users aged over 65. This is the borough’s largest population group, but historically is under-represented in leisure centres.

Laura Childs, Head of Marketing at Innerva says: “For years the health and fitness industry has talked about the challenge of engaging under-represented groups in physical activity.

“This research shows that the perceived barriers of low income, disability and long term health conditions can be overcome if operators provide an accessible offering that meets people’s needs. Lincs Inspire’s work across the borough is a blueprint for how physical activity can be made inclusive and welcoming for all.”

Lisa Forsyth, MD of Max Associates, said: “In a region where physical activity rates fall below the England average, the Wellness Hub is successfully attracting people who would not use a conventional gym. With more than 1,000 unique users, the hub is significantly impacting activity levels and, as Lesley and Mike’s experience shows, also has extensive benefits for mental health and social wellbeing.”

The hub is at the forefront of our health improvement strategy and has enabled us to forge close partnerships

Ben Frary, Sport & Health Improvement Manager at Lincs Inspire, added: “North East Lincolnshire has some big challenges when it comes to tackling health inequalities amongst its residents, but we are proud that the SVC report shines a light on the positive steps being taken within our Wellbeing Hub to support some of our residents to be more active.

“The Hub is at the forefront of our health improvement strategy and has enabled us to forge closer partnerships with the health sector to collaboratively support people to better manage their health conditions. The data from the SVC report is brilliant and coupled with the numerous case studies from our members, demonstrates the impact of the Hub on the health of the borough.”