Campaign launched to get more disabled people active

Sport for Confidence CIC has teamed up with the Activity Alliance to launch a joint campaign designed to create more opportunities for disabled people to take part, volunteer and work in sport and physical activity.

Called Include to Improve, the two-year programme is backed by Sport England’s Recover and Reinvent fund and will look to tackle the barriers hindering disabled people’s full participation, particularly in the wake of the COVID-19 pandemic and cost-of-living crisis.

“Everyone has a right to experience physical activity and sport, which, for the individual can empower, provide meaningful choice, and a sense of belonging whilst also strengthening communities and driving economic growth,” explains Aimee Nuttall, Occupational Therapist and Include to Improve Lead, Sport for Confidence.

“This new programme embodies this ethos by prioritising the needs, aspirations, and lived experiences of disabled people, working with partners to reshape the landscape of physical activity and sport.”

Disabled people continue to face significant obstacles in accessing these opportunities. In 2023, the employment rate for disabled people stood at just 53 per cent compared to 82 per cent for non-disabled individuals.