Fitness First and EGYM partner for AI training offer

Health club chain, Fitness First, has partnered with fitness tech specialist, EGYM, to roll out the UK’s first AI-powered, fully personalised training offering across its gym estate.

Called “Able by Fitness First”, the training solution delivers bespoke fitness programmes that adapt to and evolve with each member, helping them achieve their individual health and performance goals.

Once fully implemented at a club, Able will offer four comprehensive onboarding sessions to all new and existing members. These include a deep-dive into the member’s goals and preferences, as well as a series of cardiovascular, strength and body composition assessments.

The data is then synthesised through EGYM Genius, which generates a personalised training programme that adapts as the member progresses. All training plans are accessible via the Fitness First app and supported by regular in-person check-ins with expert coaches. Able will be made available at all Fitness First clubs and is already live in the majority of them – including the flagship Marylebone club in London, which reopened in February 2025 following a £2 million renovation.

Early feedback from users has been overwhelmingly positive, highlighting both the intuitive nature of the technology and the motivational boost it provides.

Philipp Roesch-Schlanderer, CEO of EGYM, said: “Able by Fitness First brings together the best of both worlds — smart technology and human expertise — to deliver truly personalised fitness journeys.”