More than fitness equipment

Matt Aynsley, Operations Director at D2F, explains how D2F’s Bespoke division creates high quality custom apparel and accessories to help 󹀼tness and leisure businesses enhance their brand

D2F has a long history of delivering fi tness equipment, so what’s different about D2F Bespoke? Most people associate D2F with providing commercial fi tness equipment and flooring, but we’ve recently rebranded our merchandising arm as D2F Bespoke to really highlight the extensive work we do in the clothing space. D2F acquired BrandCo, the leading supplier of premium branded apparel and merchandise, with more than two decades of heritage. Since acquiring BrandCo, we’ve gone on to work with some of the world’s most prestigious sporting brands to create incredible bespoke collections, including the Olympics, the Boat Race, the Football Association (FA), English Cricket Board (ECB), Premiership rugby clubs and more.

At D2F Bespoke, we specialise in creating premium custom apparel and accessories to help set brands apart. We partner with brands of all sizes in the health, fitness and lifestyle market and with over twenty years of industry expertise we know that custom merchandise or uniforms can really elevate a brand.

Tell me a bit about how you work with brands It’s probably easiest to explain through an example. We worked closely with the Boat Race to design a clothing range designed for commercial success, but that also represents the race’s identity as a prestigious sporting event steeped in centuries of history.

Our product range is fully bespoke and covers everything from stylish outerwear and comfortable leisurewear, to socks, hats and everything in between – including branded accessories, delivering premium quality at competitive prices. For The Boat Race, we used the crossed oars and the boat race colour detailing to customise zip pulls, as well as back neck tapes and labels. All of these small details help the products stand out and create a sense of attachment between the brand and the products, beyond the base logo itself.

It’s also worth mentioning that we pride ourselves on our strict code of ethical and eco-conscious sourcing policies and hold ourselves to the highest standard, as we want these brands to feel completely safe with us.

What are the key opportunities for operators when it comes to custom merchandise and apparel? Nearly all brands and operators have their own branded clothing and products, but often these are off-the-shelf products where only the logo can be customised. This means its often low-quality and becomes a distress purchase.

With D2F Bespoke, you’re not just getting a product; you’re investing in a comprehensive branding experience

Members are proud to belong to their gyms and are willing to spend on quality items, so operators are leaving money on the table. Choosing bespoke over off-the-shelf products offers numerous advantages. While bespoke items might have a slightly higher initial cost, they deliver far greater value in the long run. Custom details and unique branding elements add perceived value, allowing you to command significantly higher retail prices or create an unmistakable brand identity. With D2F Bespoke, you’re not just getting a product; you’re investing in a comprehensive branding experience that ensures your range is commercially successful.

Is D2F Bespoke just for bigger organisations? We’re continuing to grow and secure bigger partnerships, but no project is too big or small for us. Whether it’s a huge global event, a multi-million-pound fitness centre or an owner-operated personal site, we’ll continue to deliver with the same unwavering dedication regardless of size.

Anyone looking for branded products should get in touch, whether it’s high quality uniforms or a collection for retail, we can deliver across the board. We also have very competitive minimum order quantities and can work on the basis of creating just two or three products.

What does the future look for D2F? We’re on an ambitious journey to become synonymous with high-quality craftsmanship at a reasonable price, while being able to deliver almost anything someone in the fitness space might need for their business. We’re seeing growth across D2F Fitness, Equipped and Bespoke, which is incredible to see and is recognition of the fact that we have such a broad offering to help any fitness or leisure business.

We’ve got big plans for the business, but ultimately it’s all driven by ensuring we deliver for our clients. Whatever it is, we’ll always bend over backwards to make it happen.

Find out more about how D2F Bespoke can elevate your apparel and accessories at [www.d2ffitness.com](https://www.d2ffitness.com/)