PureGym reveals record revenue growth – plans UK and US expansion

Budget fitness chain, PureGym, plans to continue its expansion across the UK and US, following a strong 2024 during which it saw revenues increase by 10% to £605m (up from £549m in 2023).

Reporting its full-year results for the 12 months ending 31 December 2024, PureGym said the increase in revenue was driven by ongoing gym expansion and an improvement in average revenue per member. PureGym ended the year with 680 gyms and more than 2.25 million members, adding 400,000 new members during 2024 – an increase of 21% on 2023. Adjusted EBITDA improved by 17% to £154m – from £132m in 2023 – reflecting the solid revenue growth.

PureGym added 105 new gyms to its estate during 2024 – 56 of which were acquired through a deal to buy US-based Blink Fitness and its assets. A total of 46 openings were organic and another three franchised. According to CEO Clive Chesser, the strong 2024 results will allow the group to continue its expansion plans in 2025, with another 70 gyms scheduled to open during the year.

“Overall, 2024 was an excellent year for PureGym in which we delivered good results across all key metrics and geographies,” Chesser said. “Our expansion accelerated with the opening of 105 new gyms both organically, through franchise, and with the acquisition of Blink Fitness operations in New York, providing us with an exciting platform for growth in the USA.

“With 2.25 million members and 680 gyms, PureGym ranks amongst the world’s leading gym and fitness operators, supporting our mission of inspiring healthier nations.”