Ten Health & Fitness enters franchise market

Health and wellness operator, Ten Health & Fitness, has launched a boutique franchise brand focusing exclusively on Reformer Pilates classes.

Called “tenreformer”, the brand has been designed to be “accessible, scalable and community-driven”.

Franchised sites will offer studios equipped with 16-20 reformers, paired with coaches to provide personalised hands-on guidance to members. All instructors at tenreformer studios will be required to go through the Ten Education training programme.

For an initial investment of £25,000, franchisees will get a licence to operate under the tenreformer brand with a turnkey ‘studio-in-a-box’ solution available for those looking to launch their own site – covering everything from location selection and studio design to training, marketing and operations. With the franchise concept, Ten Health & Fitness looks to capitalise on the growing popularity of Pilates, with ambitious growth plans underway following an initial investment from Foresight VCT of £1.5m. The aim is to secure tenreformer sites across the UK and internationally. Launched in 2007, Ten Health & Fitness currently operates 10 studios across London.

Joanne Mathews, Founder of Ten Health & Fitness, said: “Launching a franchise strategy fits with our mission of delivering more Pilates to more people in more places.

“It feels like a natural progression for Ten, expanding the reach of our Pilates expertise and giving more people the opportunity to celebrate endorphins. We’ve already had interest in franchises thanks to our legacy in London.”