WORK MEETS WELLNESS

iFIT partners with Soho Works to make fitness a seamless part of everyday life

We’re proud to bring our cutting-edge fitness solutions to Soho Works

Global fi tness giant, iFIT, has teamed up with Soho Works to launch an exclusive fi tness space that redefi nes what wellness in the workplace can look like. Located at Soho Works 55 Water in Brooklyn, New York, the modern facility blends Freemotion and NordicTrack equipment with the immersive iFIT platform – bringing members a dynamic, on-demand fitness experience wherever they are. At the heart of this partnership is a shared mission: to seamlessly integrate health and fitness into daily life. Whether you’re jumping on the Incline Trainer between meetings or unwinding with a guided yoga session at home, iFIT makes it easier than ever to prioritise your well-being.

Inside the space, members will find top-tier equipment including Freemotion’s GENESIS Dual Cable Cross and NordicTrack’s Studio Bike, giving them access to strength, cardio, flexibility, and recovery options that suit every goal. But the experience doesn’t end there.

With the iFIT app, Soho Works members can take their fitness journey beyond the office walls. The subscription unlocks thousands of personalised workouts, available on any device. From high-energy HIIT to calming mobility sessions, members can tune in anywhere, anytime.

Mark Watterson, CEO at Freemotion, said: “We’re proud to bring our cutting-edge fitness solutions to Soho Works. Together, we’re redefining what it means to combine work and wellness, offering members a truly holistic experience.”

As the lines between work and life continue to blur, iFIT and Soho Works are leading the way in hybrid wellness—creating a future where fitness fits effortlessly into every lifestyle.

[For more information about the Soho Works x Freemotion fitness space, watch the launch video: youtu.be/LhxApW4nlIM?si=4ABkW3iR_3LM2T8i](http://youtu.be/LhxApW4nlIM?si=4ABkW3iR_3LM2T8i) or visit [freemotionfitness.com](https://freemotionfitness.com/).