1Rebel secures Imbiba investment, looks to expand

Boutique gym chain, 1Rebel, is looking to grow its footprint in the UK, after securing fresh investment from lifestyle, wellness and entertainment growth investor, Imbiba.

Imbiba this month closed its oversubscribed £90m second fund, which included a second investment in 1Rebel. Imbiba Fund II includes capital commitments from a diverse investor base and will support the expansion of “high-growth, category-leading businesses” in the leisure, lifestyle, wellness, and entertainment sectors.

1Rebel was co-founded by entrepreneurs James Balfour and Giles Dean and offers immersive workout classes across 10 studios in London and three studios in Australia and the Middle East. The growth capital from Imbiba will support 1Rebel’s ambitious plans to scale the business across the UK, as well as its growing international presence, with multiple new venues already secured in the pipeline.

James Balfour, co-founder and CEO of 1Rebel, said: “Securing this investment from Imbiba marks a pivotal moment for our business.

“With this new infusion of capital, we’re poised to accelerate our growth, expand our reach, and further enhance the 1Rebel experience for our members.

“This investment is a testament to the hard work and dedication of our team, and we are excited about the possibilities that lie ahead. We are thrilled to embark on a long-lasting, sustainable partnership with such seasoned entrepreneurs and investors.”

Imbiba’s investment portfolio includes a wide range of brands in the leisure, wellness and lifestyle sectors.