Doing it independently

Robert Handy Founder Independent Gyms

For us, an independent gym is an owner operated facility with a physical location, but this broad definition brings in many different types of facilities that would fit the mould, from a personal training studio through to a 3,000-member health club. The benefits of having such a varied audience of operators is that we see first-hand how the independent industry develops and performs throughout the year.

It is safe to say, with a few exceptions, independent operators are definitely buoyant right now, with the struggles of previous years a distant memory for most of our members. The resilience shown over recent years combined with the ability to pivot towards trends has positioned independent gyms strongly, allowing them to not only survive but also compete with the wider sector. This ability to react to industry trends is perhaps the strongest asset we see and it is that asset that has allowed our members to flourish.

Strength training and weightlifting is a cornerstone of many independent fitness facilities

Currently we see three big themes amongst our members.

Strength training and weightlifting is a cornerstone of many independent fitness facilities reflecting the growing preference of weights versus cardio that we are seeing across the industry. This is confirmed by the rise in popularity of either new or iconic strength brands in the form of Nautilus, Cybex, GymLeco and others.

Functional fitness has also grasped the industry, particularly when combined with accessible fitness competitions. Hyrox is currently sweeping through the independent sector, providing gym owners the tools to build their community and engage with their members both in and out of the gym. It is now commonplace for an independent facility to take part in Hyrox competitions in the UK and overseas with many of their members in tow.

Lastly, independent fitness facilities have their eye on the wider market and are prepared to adopt niche or boutique fitness offerings with reformer Pilates being the prime example. Potentially the fastest growing trend is now a serious consideration for our members to set themselves apart from the larger chain gyms.

Despite the usual challenges and independent faces in the form of competition and purchasing power it is safe to say we are and always will be the lifeblood of the industry.