STRENGTH TRAINING JUST GOT SMARTER

EGYM launches AI-driven squat innovation to power the next generation of gym personalisation

STRENGTH TRAINING SMARTER JUST GOT

EGYM is redefining how fitness professionals assess, prescribe and measure strength training with the launch of its pioneering Smart Strength Squat and accompanying Squat Flexibility Test. These innovations go far beyond equipment and software upgrades; they unlock the potential for gyms to deliver clinically relevant, results-oriented, personalised fitness and health offerings at scale.

By empowering trainers to prescribe accurate and effective strength training programmes, EGYM is helping the physical activity sector become a more credible partner in the government’s ambition to move towards a community-driven, ‘prevention over repair’ health strategy that supports the NHS to turn the tide on public health.

Seamlessly integrated into EGYM’s open, AI-powered ecosystem, these advanced tools deliver a deeper level of effectiveness in outcome-based training that is safe, engaging, measurable and effective for everyone.

Steve Barton, EGYM UK Country Director, says: “ The squat is a complex, compound movement that engages the entire kinetic chain, delivering one of the most effective full-body strength exercises. However, the movement is technically demanding with a high risk of injury, therefore only suitable for those with experience. The Smart Strength Squat addresses these issues by employing AI-powered guidance, automated setup and digital coaching, making this highly effective movement pattern safe and accessible for all experience levels.”

More than just a machine, the Smart Strength Squat is an intelligent training system. As part of EGYM’s award-winning Smart Strength series, this latest addition pairs digital resistance with automated adjustments and advanced training modes including isokinetic, negative and explonic, to optimise every repetition.

Designed to adapt effortlessly to every user’s needs, from beginners to advanced athletes and rehabilitation patients, the Smart Strength Squat offers the safest and smartest way to build lower-body strength, improve performance, and support recovery. With its sleek design and precision engineering, it ensures safe and effective execution of the squat that delivers results like never before. The Smart Strength Squat is supercharged by the Squat Flexibility Test, a new functional assessment delivered through EGYM’s onboarding centre, the Fitness Hub. In just 25 seconds, users complete a guided squat while the system captures a 3D analysis of their mobility, stability and control. The result? A BioAge flexibility score that acts as a benchmark for joint health, muscular balance and functional capability.

These new innovations deliver a triple win. For trainers, they deliver a clinically relevant, easy-to-use onboarding and progressive training plan support tool. For members, they provide a clear, motivating benchmark that tracks progress and improves movement quality over time. For operators, they are a data-driven motivator that keeps members engaged for longer.

“The Smart Strength Squat is EGYM’s most advanced hardware yet,” adds Barton. “It brings an enhanced level of accuracy and adaptability to the ecosystem. When paired with EGYM’s Genius, executed through Fitness Hub, it delivers a truly transformational experience in personalised training.”

EGYM Genius is the dynamic AI-powered software solution that takes all of the data captured during onboarding and assessments to instantly generate a personalised, dynamic training plan tailored to the user’s goals, ability and available equipment. Genius constantly evolves through real-time workout data and expert insights, ensuring a smarter, ever-improving workout experience and integrates seamlessly with more than 200 of the world’s leading fitness brands.

With the addition of the Smart Strength Squat, EGYM takes a bold step towards making high level fitness and personalisation accessible to everyone.

AI-powered programming, instant assessments, and smart equipment all work together to create a frictionless, results-focused experience that delivers real results for operators, trainers and members alike.

EGYM’s advanced ecosystem plays a considerable role in aligning the fitness sector with the government in its quest to support good health and limit sickness.

Barton adds: “If our sector wants to be taken seriously as a health delivery partner, we need to prove we can prescribe and deliver physical activity interventions with the same level of success as more traditional, clinical interventions. This means user-centred programming with trackable, measurable outcomes. And EGYM’s open ecosystem makes this possible at scale.”

Try out EGYM’s Smart Strength Squat and Squat Flexibility Test

EGYM will be showcasing the Smart Strength Squat and the updated Fitness Hub with the Squat Flexibility Test at Elevate, London Excel, June 18-19. To book a demonstration at Elevate: [https://bit.ly/43N7z3d. To](https://bit.ly/43N7z3d) find out more about EGYM and its pioneering open ecosystem visit [https://egym.com/uk](https://egym.com/uk)

About EGYM: EGYM is a vertically integrated market leader in the fitness and health industry with the vision of transforming healthcare from repair to prevention. EGYM partners with companies to improve employee health by providing access to fitness and health facilities and equips those facilities with smart gym equipment and digital solutions to offer an AI-driven workout experience for people of all skill levels. For more, please visit [uk.egym.com](https://uk.egym.com/). Contact EGYM: Veronika Bystrova, International Marketing Manager [veronika.bystrova@egym.com](mailto:veronika.bystrova@egym.com)