The business of biohacking: why it matters?

Biohacking is rapidly becoming the new buzzword in fitness. The term refers to the strategic use of science, technology and lifestyle changes to optimise human performance and longevity.

For fitness and wellness providers, the consumer shift is clear: people want more than a workout. They want holistic results they can measure and feel: better sleep, more energy, reduced inflammation, and improved cognitive function. Biohacking offers a gateway to all of this.

Biohacking takes many forms, from red light therapy for healing and inflammation to cold exposure to stimulate resilience, or fasting to improve cellular health. Tools like VO₂ max testing help track indicators – VO₂ max is one of the strongest predictors of overall health.

Steve Powell, Director of Training and Education, Performance Health Systems, said: “Another powerful biohacking tool is Whole Body Vibration. Often overlooked, platforms like Power Plate increase muscle activation, boost circulation, reduce inflammation and improve VO₂ max. Paired with the new Power Plate REV, which combines vibration with cycling, trials show accelerated results in cardiorespiratory fitness.”