Virgin Active Mayfair becomes ‘Social Wellness Club’

Virgin Active has relaunched its Mayfair site as its first Social Wellness Club in London – a new category of destination that goes beyond the traditional gym model to “support the full breadth of how people live and work”.

The relaunch marks a significant moment in Virgin Active’s global evolution. Across 224 Clubs in nine countries, serving more than a million members, the brand has been building toward a singular conviction: that people need their wellness memberships to genuinely support how they live. The Social Wellness Club is its answer to that shift.

The concept, which has already seen success in Milan, Cape Town, Sydney and Doha, arrives in the UK for the first time through the evolution of its landmark Mayfair Club which offers not just an upgrade, but a new standard, and a statement of Virgin Active’s long-term commitment to investing in its UK estate. Rather than something separate from everyday life, the Social Wellness Club has been designed to sitnaturally alongside it. A place where training, recovery, focus, connection, work and nutrition are brought together with intent – supporting how members move through their day, not pulling them away from it.

At its foundation remains training. Six dedicated studios including Combat, Lift Club, Cycle, Mind and Body, Reformer and Tower Pilates, and a 1:1 Pilates suite, are supported by a dedicated team of Personal Trainers delivering tailored programmes. In addition to these studios there is a fully equipped gym floor covering strength and cardio in equal measure.