Former MMA fighter launches training platform

Former MMA fighter and Another Round CEO, Max Cotton, has launched an AI engine which uses astrophysics mechanics to support the healthcare and fitness sector.

The VOR Engine crafts fully personalised workouts for healthcare and fitness professionals to increase efficiency, member and trainer retention and impact of physical exercise.

The venture, which is also backed by the former CEO of PureGym, Peter Roberts, was born out of the business specific challenges Another Round saw in the sector, from a decline in personal trainer businesses to the cost-of-living crisis leading many customers to abandon paid fitness activities.

By equipping the healthcare and fitness sector with personalised training at scale, VOR hopes to enable an increase in efficiency, member and trainer retention, engagement and impact of physical exercise.

Max Cotton, CEO of VOR said: “The technology we’ve created will allow us to expand into the global market, becoming the tool for every workout plan and empowering health professionals across various disciplines. It’s about understanding the complex interplay of factors that influence a person’s fitness journey. From administering doctor-prescribed exercise programmes to supporting physiotherapists and gyms, our goal is to empower the sector by increasing efficiency.”

Since Another Round was founded in 2018, the training platform has raised over £1 million in funding.

The end-to-end platform applies proprietary AI to personal training without replacing personal trainers