ukactive launches enhanced Digital Futures consultation

ukactive has launched the 2024 Digital Futures consultation in partnership with the Digital Futures Advisory Group.

The latest consultation is part of the Digital Futures strategy, launched in 2021 in partnership by Sport England and ukactive. The initiative offers fitness and leisure organisations, national governing bodies and active partnerships free digital benchmarking and strategic recommendations.

It is the fourth iteration of the annual Digital Futures consultation and organisations must complete the consultation by Wednesday 31 July 2024 to be involved in this year’s programme.

Operators and suppliers across the physical activity and sports sector are invited to answer a set of questions designed by independent digital consultancy Rewrite Digital, which are analysed to provide: a digital maturity and effectiveness score l benchmarking against the sector l personalised recommendations l a private consultation with Rewrite Digital l access to a microsite for growth and resource.

This year’s consultation includes new questions to understand how emerging technologies and digital sustainability are impacting organisations in achieving their ambitions and for the first time, participants will be offered a second survey for deeper analysis, as well as tailored resources to support their digital transformation journey.

Participating organisations will benefit from greater insight into the impact digital can have in supporting equality, diversity and inclusion; the role digital services can play in improving consumer experience; and the role of artificial intelligence (AI) in supporting growth. Last year’s consultation saw 316 organisations (204 in the UK and 112 from outside the UK) complete the assessment and the final report presented the fullest picture yet of the sector’s digital maturity levels.