LeisureLabs and AltaDX launch fit tech alliance

LeisureLabs and AltaDX Group have announced a strategic global alliance designed to support health, fitness, beauty and wellness operators with technology consulting and digital transformation across multiple regions.

The partnership brings together AltaDX Group’s North American operator relationships and AI-led technology expertise with LeisureLabs’ EMEA market experience in fitness, wellness and leisure technology.

The two companies said the alliance will create a globally coordinated technology services and consulting capability built specifically for the fitness and wellness sectors.

“Operators are increasingly looking for strategic partners that understand both the complexity of the global fitness technology ecosystem and the realities of local market delivery,” explains Alex Peacock, Co-Founder of LeisureLabs.

“By combining AltaDX’s strength in North America with our experience across EMEA, we’re creating a genuinely global capability that neither business could credibly offer alone.

“Most importantly, we’re doing it in a way that preserves the entrepreneurial culture, speed, and specialist expertise that both organisations are known for.”

Under the new structure, AltaDX Group and LeisureLabs will continue to operate as independent regional hubs, while working through a shared global network layer. The model is designed to preserve local client ownership and market agility, while giving operators, suppliers and investors access to shared methodologies, talent and delivery standards across regions.