CoverMe partners with IDEA to enter US market

CoverMe Fitness has partnered with IDEA Health & Fitness Association to provide its range of fitness solutions to the US market.

The CoverMe app, which is already used by operators in the UK – including Virgin Active, Fitness First, Lift Brands and Serco – recently launched in Australia and made its US debut at the 2024 IDEA World Convention in July.

The app connects physical activity and fitness professionals – from group fitness instructors, personal trainers, yoga teachers and sports coaches to swim instructors – with venues and operators. It has been designed to allow fitness professionals to boost their profiles, expand their networks and increase their earnings.

The integrated system has been designed to ensure compliance and enhanced communication.