Fusion partners with Freemotion Fitness to kit out its centres

Fusion Lifestyle, the parent company of Active Life, has signed a partnership deal with fitness equipment provider, Freemotion Fitness, as part of plans to “transform the gym experience” across its centres.

The first Fusion-operated site to have been kitted out by Freemotion as part of the deal is Kingsmead Pools & Fitness in Canterbury, Kent – a centre which is undergoing a £8m redevelopment project.

Members at Kingsmead will have access to Freemotion’s latest CV machines, which enable users to load workouts using Google Maps and virtually transport users to exotic locations while helping them achieve their fitness goals. At the touch of a button, members can choose to cycle around the Bahamas, run the Boston Marathon, or climb Mount Everest to base camp.

In addition, users can also choose from a library of more than 18,000 workouts available on the iFITplatform. In addition to Freemotion’s CV equipment, the gym will also feature destination spaces for personal fitness and small group training, with Freemotion’s GENESIS DS strength machines taking centre stage.

Freemotion’s team has been tasked with creating a gym that delivers a wow factor at every stage, from the cardio-vascular machines to free weights and stretching spaces.

Richard Allan, Operations Director at Fusion Lifestyle, said: “We’re delighted to announce our partnership with Freemotion, one of the UK’s biggest and most innovative names in health and fitness, to power our new look gym.

“The new fitness equipment we’ll be installing will be some of the most innovative, immersive and inclusive available, helping all our members achieve their fitness goals.”

Freemotion is the commercial equipment division of global fitness giant, iFIT Health and Fitness.