Future Fit appoints Andy King as associate director

Future Fit has appointed industry veteran Andy King as Associate Director of its Future Fit for Business arm.

In his new role, King will be responsible for supporting initiatives that align with Future Fit for Businesses’ broader vision of supporting the development of the sector. His focus will be on enhancing collaboration between leisure services, national organisations and health and social care, fostering workforce development, and creating innovative solutions tailored to client needs.

King is the former CEO of multiple leisure trusts and current Chair of GM Active. In his previous roles, King has worked closely with Future Fit for Business on a number of projects, including during the pandemic, when Future Fit supported GM Active operators to stay in touch and upskill their teams.

In addition, King supported Future Fit and fellow industry leader, John Oxley, in the creation of the renowned Transformational Leadership Programme, which aims to steer the transition from being ‘fitness and facilities’ managers to becoming future leaders of public health, wellbeing and communities.

Speaking on his appointment, Andy said “the Future Fit for Business team impressed me with their ‘let’s just do it’ philosophy that was not without risk, yet they had the courage to crack on. I can only work with people who exhibit complete trust and honesty and want to make a tangible, measurable difference and the team have demonstrated these qualities consistently with GM Active.”