Xplor Mariana Tek launches in-app gamification for fitness studios

Xplor Mariana Tek has launched a suite of gamification tools for fitness and wellness studios.

The new gamification features are designed to help studios excite and motivate their members to reach new fitness goals with in-studio challenges and automatic, in-app tracking of goals, streaks and milestones.

With the move, Xplor Mariana Tek – a boutique fitness software platform from Xplor Technologies – looks to harness the power of gamification, enabling studio members to celebrated reaching milestones or achieving goals with a system that provides feedback and recognition for effort.

The new gamification suite includes: • Unlimited milestones allowing studios to set unique targets • Personal goals which are automatically tracked in-app • Streaks, enabling consumers to set a goal for how many classes they will attend each week and then being rewarded for consistency

• Challenges, which have been designed to make people feel like they are “part of something bigger”

Shannon Tracey, Vice President of Sales and Marketing for Xplor Mariana Tek at Xplor Technologies, said: “Every successful studio recognises the power of shared experiences.

“Challenges are an effective way to bring your community together while working towards your personal goals. For the consumer, it’s incredibly motivating and allows them to up their workout frequency and build new routines.

“For studios, it’s a way to build brand sentiment and really solidify the power of community. We’re always seeking new ways to bring consumers closer to our studios and help them motivate their community outside of the studio.”

Xplor Mariana Tek powers thousands of fitness and wellness studio locations across the UK, U.S., and Canada, with plans to expand into Europe and Australasia soon.