FLG celebrates 50th Reform Pilates studio milestone

Fitness & Lifestyle Group (FLG) is celebrating a major milestone with the opening of its 50th Reform Pilates studio.

A signature boutique concept with dedicated studios in Goodlife Health Clubs and Fitness First Australia clubs, Reform Pilates is a highly curated, premium group reformer programme designed and produced entirely in-house at FLG.

Launched with two studios in 2020 to now reach 50 purpose-built spaces across the FLG Australia estate – 32 in Goodlife clubs and 18 in Fitness First – Reform Pilates is fast becoming a key growth engine for FLG.

“Our Reform Pilates concept, developed through rigorous NPD testing, has evolved from trial to strategic focus for FLG,” confirmed Andy Chamoun, Executive General Manager, FLG Australia.

To date, over 277,000 Reform Pilates classes have generated more than 3.6 million visits, all supported by 650+ expert instructors. Morethan 1,400 exercises have been filmed and 258 unique Reform Pilates workouts produced; in-studio, screens feature digital content to support the live delivery of classes.

“As member demand continues to climb, FLG is proud to lead the way in making high-quality reformer Pilates more accessible than ever, at scale and with a consistency that sets the standard. Our continued expansion of Reform Pilates allows us to deliver high-end fitness experiences while preserving our value proposition.”

Greg Oliver, CEO of FLG, added: “Reform Pilates is a standout example of how FLG continues to innovate and lead within the fitness industry.”