Natalie Gibson appointed head of insight at Alliance Leisure

Alliance Leisure has appointed Natalie Gibson to the newly created role of Head of Insight.

Gibson has 25 years of experience working at Leisure DB in the role of Key Accounts and Insights Manager.

According to Alliance, the hire is a strategic one which “enhances the company’s ability to deliver high quality analysis and intelligence, empowering Alliance Leisure and its clients to optimise performance and deliver measurable impact”.

In her new role, Gibson will lead the development of Alliance Leisure’s insight function and will report directly to Paul Woodford, Strategic Engagement Director at Alliance Leisure. Her remit includes, but is not limited to, the development of opportunity analysis, demand modelling, benchmarking and stakeholder engagement. She will also oversee improvements to Alliance Leisure’s internal measurement and benchmarking systems, streamlining project management and workflow efficiency.

Paul Woodford, Strategic Engagement Director at Alliance Leisure, said: “There are few people in our sector with Natalie’s depth of expertise in data capture, analysis and, crucially, application.”

Reflecting on her move, Gibson said: “Leisure DB has been my professional home for many years, so it wasn’t an easy decision to move on. It was always going to take an exceptional opportunity to tempt me away. Alliance Leisure, a company renowned for its progressive, results-driven culture, feels like the perfect next chapter for me.”