CoverMe launches new personal trainer platform

CoverMe, the fitness workforce management app, has launched CoverMe PT, an on-demand personal training platform that connects personal trainers to clients “in under 10 seconds”. At the centre of the launch is CoverMe’s AI matching engine, which learns from every booking, cancellation and session and “gets smarter each time”.

CoverMe PT is the second product on the platform, marking the company’s evolution into a multi-product operating system for the fitness industry. CoverMe works with fitness brands across four continents and will initially roll out CoverMe PT across the UK, US and Europe.

Rosanna Tucker, co-founder and CEO of CoverMe, said: “Personal training is the most commercially valuable line in any club, and the most operationally overlooked.

“The way most facilities sell PT hasn’t changed since the 1980s: trainers walking the gym floor, touting for business at reception and hoping to catch a member at the right moment. But members don’t want to be interrupted mid-workout to be sold to. They want to discover, choose and book PTs on their own terms, with the immediacy and energy of a social media platform.”

CoverMe PT is white-labelled and integrates into existing member apps. The platform’s AI matching engine analyses each member’s goals, availability and confidence level against personal trainer specialisms in real time.

Beverlee Browne, co-founder and CPO of CoverMe says: “Most member churn happens in the first 90 days when those who don’t feel immediate value leave. But members who book a PT session in their first 14 days are up to 60% more likely to stay beyond 90 days.

“However, 60% of members abandon PT when the booking process isn’t instant. CoverMe PT changes that. It’s engineered to make PT bookings happen automatically.”