Sport England and 4Global launch new Moving Communities Place

Sport England has launched the next generation of its Moving Communities Place platform, strengthening the way the physical activity sector uses data to support participation, reduce inequalities and evidence impact.

Powered by 4GLOBAL’s new InsightOS infrastructure, the enhanced platform has been designed to help local authorities, leisure operators, Active Partnerships, delivery organisations and national bodies make more informed decisions about the communities they serve.

“The future of sport and physical activity will be shaped by the quality of the decisions we make today,” says Jack Shakespeare, Managing Director at 4GLOBAL.

“InsightOS represents a significant advancement in the sector’s ability to turn data into intelligence and intelligence into action. By bringing together participation, place, social value and performance insight in a single ecosystem, we’re helping create a more connected, evidence-led sector capable of delivering greater impact for communities.”

The upgrade marks a major step forward for Moving Communities Place. It brings together participation data, demographic insight, social value analysis and place-based intelligence in one integrated platform. As a result, organisations can gain a clearer understanding of what is happening in local communities, why it is happening and where support can have the greatest effect.

“We can now transform vast volumes of data into actionable intelligence that can shape investment decisions, influence policy, and help reduce inequalities in participation,” explains Emma Bernstein, Strategic Projects Lead at Sport England. This gives users the ability to identify underserved communities with greater precision, understand barriers to participation at a local level, evaluate the effectiveness of programmes and quantify social value.”