Wave Active extends Bigwave Marketing partnership

Wave Active has extended its strategic partnership with Bigwave Marketing for a further three years, reinforcing a collaboration focused on community engagement, digital growth and innovation across the leisure and wellbeing sector.

The renewed agreement builds on a partnership that began in November 2023, with Bigwave Marketing working alongside Wave Active as an extension of its in-house team. During that time, the full-service agency has supported Wave Active across strategic planning, branding and design, website development, social media content, paid media and print campaigns.

“We’re delighted to be extending our working relationship with Bigwave Marketing,” explains Duncan Kerr, Chief Executive of Wave Active. “It’s an agency that closely shares our values, mission and vision to place health and wellbeing at the heart of the communities we serve. I am incredibly proud of what we have achieved together so far and excited about what lies ahead. With a new Soft Play centre in Peacehaven and a Health Hub at Newhaven opening soon, there is plenty more to come.”

The new three-year extension signals continued investment in marketing-led growth as Wave Active expands its role within the UK leisure and wellbeing landscape.