Balanced Body appoints Auvil as Sales Director

Balanced Body, a specialist in Pilates equipment and education, has appointed Bill Auvil as its new Sales Director, tasked with propelling the brand’s next growth phase.

Auvil joins Balanced Body from Golf Pride, a company renowned for its top-tier golf performance equipment.

As sales director he held key business management responsibilities, from maximising profits to leveraging team strengths to enhance overall company performance.

He played a crucial role in developing Golf Pride’s global distribution strategy, revamping the global sales structure, negotiating long-term partner selections and agreements, and significantly increasing growth initiatives.

Reflecting on his new role, Auvil states: “Balanced Body stands out as the global innovator and leader in its field, a position that is key to maintain and maximise as Pilates undeniably continues to experience such a surge in popularity around the world. “I have spent the last decade in global roles, working directly with customers, distributors and clients, driven by challenge and undeterred by obstacles, always committed to raising the standards of excellence. I aim to leverage my expertise and experience to help Balanced Body achieve even greater success during this prosperous time.”

Auvil will play a pivotal role in shaping Balanced Body’s sales strategy worldwide.

He will capitalise on the opportunities presented by the Pilates boom and explore new avenues and markets for growth.