FIIT signs residential partnership deal with Vertus

FIIT has signed strategic partnerships with residential development providers Vertus and Cortland Living UK.

By integrating FIIT’s digital fitness platform within their current service offerings, more than 3,000+ Cortland & Vertus residents will have unlimited access to thousands of workouts from strength and cardio to rebalance and bike, for use at home, in the gym or on the go.

The deal will also see the launch of FIIT Virtual Studios, offering a daily schedule of boutique-style connected group workouts, each led by world-class trainers.

Vertus residents will benefit from three FIIT Virtual Studios across two buildings, along with complimentary access to the FIIT App, which provides residents with over 2,000+ interactive workouts, challenges and training plans for use at home, on the gym floor or on the go.

One of these will be at Vertus’ 10 George Street development in Canary Wharf. The newly built, bespoke 367 sq ft boutique immersive studio – designed in partnership with Solo60 – will offer a layer of gamification and performance metrics tracked live on screen.

Functioning as a traditional gym, residents will have exclusive access to a tailored daily schedule of FIIT Virtual group workouts, suitable for a range of fitness abilities, operated by the newly developed FIIT Studio App.

The plug-and-play solution powers FIIT Virtual workouts and Trainer Supervised sessions, activating and optimising the gym floor for residential developments.