Fitness First unveils recovery concept called Revive

Fitness First Australia, owned by Fitness & Lifestyle Group, has launched a new AU$8m flagship club in the Melbourne suburb of Richmond.

The signature elements of the 4,000sq m Platinum club include the brand’s inaugural Revive zone – an immersive 250sq m recovery space featuring infrared and traditional saunas, cold therapy rooms, red light therapy, compression boots, massage beds and massage guns.

“With the growing emphasis on self-care and recovery, the way people approach fitness has evolved. We’ve noticed a natural shift in member expectations, with a greater focus on overall wellness,” said Andy Chamoun, Executive General Manager of FLG Australia. “Our Revive concept is a direct response to this shift, offering members a comprehensive wellness experience.”

Member feedback and usage of the Revive zone will be monitored with a view to retrofitting popular elements of the concept – where possible and appropriate – across the 50-club Fitness First Australia estate.

Other facilities at the flagship club include a Technogym-equipped gym floor and group exercise facilities, with four distinct studio spaces: hot yoga, indoor cycling, a multi-purpose studio and Reform Pilates, the group’s signature reformer Pilates concept. Fitness First Richmond also introduces Les Mills Ceremony, making it the first location in Australia to offer the 45-minute boutique-style workout. The programme focuses on enhancing full-body strength, cardio and conditioning.