Gavin Baxter joins The Fitness Group as Chief Commercial Officer

Training provider The Fitness Group has appointed Gavin Baxter as its Chief Commercial Officer. Baxter joins after five years at Active IQ and will be responsible for driving UK and international expansion, as the business prepares to enter new territories. He has more than 15 years’ experience in the health and fitness sector working as a sports coach, outdoor activity instructor, group training instructor, personal trainer, consultant, manager and senior manager. Committed to getting more people active, he was recognised as a top aspiring entrepreneur by Sir Richard Branson’s Virgin Unite, a global community and non-profit foundation uniting people and entrepreneurial ideas to create opportunities for a better world.

Before joining Active IQ, Baxter worked within organisations including The British Army, Saudi Aramco (Saudi Arabia) and British Military Fitness.