Myzone’s global challenge embraces Games spirit

Myzone has launched an Olympics-themed challenge to coincide with the Paris 2024 Olympic and Paralympic Games.

The MEPs to Medals Challenge looks to leverage the enthusiasm surrounding the world’s biggest sports event to foster community, diversity and inclusivity and to celebrate effort among gym-goers of all levels.

Running until Sunday 8th September, the challenge coincides with the Olympic and Paralympic Games in Paris. It encourages participants to accumulate Myzone Effort Points (MEPs), fostering camaraderie through team effort and rewarding standout performances with podium spots for achievements like the highest average MEPs.

Ben Hitchcock, Chief Marketing Officer at Myzone, says: “Myzone is committed to empowering fitness communities globally. Our MEPs to Medals Challenge embodies the spirit of the Games by celebrating the myriad of ways people can achieve glory through exercise, while reinforcing the importance of community, teamwork and effort.”

To help fitness club operators which use Myzone tech to maximise engagement in the challenge, Myzone has created a comprehensive suite of promotional materials, including posters, live board designs, social media content and community guidelines.