Create appoints Ollie Bell as MD

Create, formerly Create PT, has welcomed Ollie Bell to its Board as Managing Director.

Previously Director of Client Services at the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) and before that Commercial Director at Future Fit Training, Ollie has significant experience in the education space, as well as deep insights into the power of emerging technology. Ollie’s past achievements include consulting on strategy and tech integrations with many of the sector’s leading training providers plus working with Google to create and deliver an award winning, sector specific, digital upskilling program.

“Fitness professionals are the industry’s most valuable, yet under-appreciated asset. By developing and harnessing their potential we unlock huge commercial and growth opportunities,” says Ollie. “Create champions fitness professionals through the delivery of an exceptional tech-driven training experience, whilst also developing products that solve recruitment and retention issues for employers.”

Ollie joins Create at a pivotal time in the company’s evolution. Co-founded in 2017 by gym owner turned entrepreneur, Adam Rhodes, CEO and Josh Thursby, Commercial Director, Create delivers quality fitness education to more than 80 learners every month, many of whom have used their learnings from Create to springboard and develop successful careers in the global fitness industry.

On his appointment, Ollie says: “Create is on an exciting journey and I am thrilled to join as it moves into its next phase of growth.”