Data reveals a hopeful, positive spa sector

Bobby Griffiths General Manager The UK Spa Association

In August, the UK Spa Association unveiled the results from its 2025 State of the Industry report, offering a candid yet hopeful snapshot of a sector navigating challenges with resilience and innovation. The report is based on an industry-wide survey that ran for three weeks from June to July. Drawing from the anonymised survey data, the findings show that while staffing gaps and cost pressures remain, spas across the UK are finding creative ways to adapt, attract talent, and deliver exceptional guest experiences. The aim of our report is to empower spa leaders with credible, year-on-year data to support confident decision-making. With insights now broken down not only nationally but regionally, operators can benchmark salaries, treatment trends, and operational strategies against their peers, helping them identify opportunities for growth. So, what were the main findings?

Talent gaps spur new approaches The data reveals therapist vacancies remain a concern with 37% of spas reporting two vacant therapist positions and 35% one position vacant. However, the stability in these figures compared to last year suggests the sector is holding steady rather than declining. Many operators are using this as a catalyst to improve staff wellbeing, refine training, and create more appealing work environments.

Collaboration and innovation can help the spa sector emerge stronger

When asked about current challenges, 29% of respondents pointed to poor retail sales, while 21% cited overall budget pressures. Followed closely by recruitment (18%), staff morale (14%), and no time for training (14%). Encouragingly, these challenges are driving fresh ideas — from wellness-focused staff programmes to more flexible work schedules.

Rewarding and retaining talent

Most full-time equivalent therapist salaries sit between £25,000 and £28,000, with room for growth. While a staggering 63% of spas currently offer no treatment commission, those who do, report that even small incentives can boost engagement. Competitive pay, positive work environments and robust training are top factors therapists seek when choosing a role — giving operators a clear roadmap for keeping talent.

Rewarding and retaining talent

National Insurance changes have prompted 25% of spas to raise prices, with others using the moment to review operations and introduce more efficient practices. This adaptability is key to weathering economic shifts while maintaining high service standards.

A united path forward

The message is clear: with collaboration, innovation, and a focus on people, the UK spa sector can not only endure challenging times but emerge stronger — continuing to be a sanctuary of care, wellbeing, and growth. The UK Spa Association State of the Industry Report was released on August 13th 2025 and is available complimentary to all UKSA members and anyone who filled in the survey. A copy may also be purchased directly from the UKSA. For further enquires please email: [manager@spa-uk.org](mailto:manager@spa-uk.org)