Matrix appoints Danny Melling as National Key Account Director

Matrix Fitness, one of the world’s largest commercial fitness brands, has announced the appointment of Danny Melling as National Key Account Director, strengthening its leadership team and reinforcing the brand’s commitment to strategic growth and sector-leading partnerships.

With more than 20 years of industry leadership experience, Melling brings a wealth of expertise in business development, partnership strategy and performance-led leadership. He most recently served as Interim Director of Membership at ukactive, where he played a pivotal role in supporting the growth and engagement of member organisations across the UK.

In his new role, Danny will lead on the development and execution of National Key Account strategies, enhance client relationships and collaborate with internal teams to align growth with broader business objectives.