The gym group report: gen zprioritises spending on fitness

Gen Z are increasingly prioritising their time and money on fitness and wellbeing, ahead of other “traditional” lifestyle options, such as dining out and socialising in pubs and clubs.

The inaugural Gen Z Fitness Pulse Report – from The Gym Group – reveals the popularity of exercise continues to rise among Gen Z, with the age group now making up around 40% of the budget operator’s total 900,000+ membership.

Nearly three-quarters (73%) of Gym Group’s Gen Z members said they exercise at least twice per week, up 11 percentage points compared to 2024. Based on a survey of more than 2,000 respondents aged 16-28, the report also shows the increasing importance of exercise in Gen Z’s lives, with more than four in 10 respondents (44%) ranking fitness as their top first or second discretionary spending priority.