New venture aims to help hotels unlock spa membership revenues

Invest in Wellbeing has launched to help independent and boutique hotels generate recurring membership income from underused spa and wellness facilities.

The specialist consultancy has been founded by former David Lloyd Clubs senior director Andrew Davill and leisure innovator Andy Baker. It will support hotels seeking to turn pools, saunas and steam rooms into commercially sustainable, membership-led wellness destinations.

“Hotels that continue to rely solely on old facilities and occasional treatments are missing a significant commercial opportunity,” Baker said.

“A well-designed swim and spa proposition can attract substantial local membership. A model with 1200 members paying £110 per month can generate more than £1.5 million in annual recurring revenue.”