Pure Energy Music appoints Sarah Morelli as cycling ambassador

Pure Energy Music has appointed industry educator and coach Sarah Morelli as its new Indoor Cycling Ambassador, strengthening its focus on music-led fitness experiences.

Morelli brings more than 30 years of coaching experience to the role and is a recognised figure across the indoor cycling and group fitness sectors. As Founder and Director of Athleticum, Morelli has supported the education and development of indoor cycling instructors and fitness professionals throughout the industry.

She is also Co-Founder of the PROS Spinning & Fitness Conference and The Studio Summit.

In her new ambassadorial role, Morelli will work with Pure Energy Music to help shape curated playlists, expert music selections and specialist content for the indoor cycling community.

“I’m thrilled to be joining the Pure Energy Music team as Indoor Cycling Ambassador,” says Sarah. “Great music is one of the biggest drivers of energy in indoor cycling — whether it’s a performance-focused ride or a rhythm-based class, the right track at the right moment can completely transform the experience.

“After more than 30 years of coaching, I’ve seen first-hand how music can motivate people, create connection and help riders get more from every session. I’m excited to work with Pure Energy Music to bring instructors and riders access to music that has been created with a genuine understanding of how it supports movement and the fitness experience.”

The collaboration will combine her experience in coaching, instructor education and member engagement with Pure Energy Music’s expertise.